Netflix: Squid Games 2

Apr 2025

Netflix promotional content for Squid Game Season 2 leans into the global scale of the series, bridgeing narrative sequences with real-world activations. The piece features the signature aesthetic of the show, specifically the pink hooded jumpsuits and geometric masks, as they appear in urban public spaces and broadcast settings. Produced with a clean, cinematic approach, the campaign utilizes live-action techniques to contrast the fictional intensity of the show with its widespread cultural footprint. The work was developed with creative input from Founders, with production support provided by Too Many Much and Map 360, and media planning by Media Hub.

Horizontal, Cinematic, Clean

Set-dressed

Brand Film / Corporate Video