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Netflix: Resident Evil - 72 Hours

Brand
Netflix
Date

Feb 2023

Description

Netflix promotional activation for Resident Evil - 72 Hours brings the narrative of the series to a public, pedestrian-focused environment. The activation features a researcher in a lab coat engaging the public regarding the fictional product Joy, while observers are contained within a transparent structure to simulate the show's testing facilities. Produced by Baby Lion Media and Ketama Collective with creative development by Founders, the project utilizes live-action technique to bridge the gap between fictional world-building and real-world interaction. The production relies on natural light and dynamic framing to maintain a cinematic tone while capturing genuine public reactions.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries
Streaming Platforms
Color
Pure White
Jet Black
Background

Street

Context

Brand Film / Corporate Video

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