Netflix Resident Evil - 72 Hours 2023

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Netflix promotional activation for Resident Evil - 72 Hours brings the narrative of the series to a public, pedestrian-focused environment. The activation features a researcher in a lab coat engaging the public regarding the fictional product Joy, while observers are contained within a transparent structure to simulate the show's testing facilities. Produced by Baby Lion Media and Ketama Collective with creative development by Founders, the project utilizes live-action technique to bridge the gap between fictional world-building and real-world interaction. The production relies on natural light and dynamic framing to maintain a cinematic tone while capturing genuine public reactions.