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Netflix: "Raising Dion x Queer Eye"

Date

Jan 2023

Description

Netflix presents a collaborative promotional spot that brings together the universes of Raising Dion and Queer Eye. The commercial leans into a comedic premise, featuring a young child utilizing telekinetic abilities during an encounter with the Queer Eye cast in a refined, modern interior setting. The sequence centers on a domestic scene interrupted by supernatural activity, with floating breakfast items captured through live-action technique and integrated VFX. Developed by agency Battery, the spot maintains a cinematic quality through its controlled interior lighting and staging. The production balances the narrative elements of both streaming titles within a single, cohesive environment.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Background

Living Room

Context

TVC / TV Commercial

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