Netflix delivers a focused campaign for its streaming platform with the Pep Talk spot. Centered on the tense, quiet atmosphere of a locker room, the film captures a hockey team listening to a coach’s address, utilizing natural light and a cinematic approach to build an intimate narrative.
The project leans into live-action techniques to emphasize the raw, subdued environment, prioritising a moody aesthetic that aligns with the visual tone of the scene. Production and creative were handled by DDB Canada Toronto, with sound design by Wave Productions and post-production work by MEC.
