Netflix: House of Cards FU - 2016
Brand
Date
Feb 2025
Description
Netflix promotional video for the political thriller House of Cards captures the tension of a presidential campaign through a rapid-fire sequence of media artifacts. The creative, developed by BBH U, constructs a high-stakes narrative using a montage of television news broadcasts, newspaper headlines, and simulated political campaign footage. The piece employs split-screen layouts and on-screen news graphics to blend fictional drama with the visual language of real-world reporting. Utilizing dramatic lighting and a combination of archival debate footage and studio commentary, the execution leans into a fast-paced aesthetic.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Crimson
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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