Netflix: SquidGame & Monument Valley 3 TSQ
Brand
Date
Oct 2025
Description
Netflix transforms the Times Square landscape with this expansive digital campaign, bringing iconic imagery from Squid Game and Monument Valley 3 to the heart of New York City. The production, executed by AGGRESSIVE, integrates large-scale motion graphics and vibrant neon aesthetics into the urban environment. Captured through a blend of live-action technique and drone footage, the work features dynamic digital displays that tower over the crowded streets. The result is a high-energy cinematic experience that mirrors the scale of the featured entertainment properties against the backdrop of the city’s architectural grid.
Style
Horizontal, Cinematic, Neon
Techniques
Drone footage
Industries
Color
Hot Pink
Charcoal
Navy
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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