Netflix: F FUEL IS FOR FARMERS
Brand
Date
Jan 2024
Description
Netflix explores the intersection of energy and labor in its 'F FUEL IS FOR FARMERS' commercial campaign. The film highlights the F Fuel energy formula, positioning the product within rural environments by featuring farmers who discuss their reliance on the beverage throughout their daily operations. Produced by Believe Media US, the project leans into a raw, rural aesthetic. The production makes heavy use of golden hour lighting and warm, natural textures to capture the agricultural settings, leaning into a classic live-action technique to ground the testimonials.
Style
Horizontal, Commercial, Warm, Golden Hour
Industries
Background
House
Context
TVC / TV Commercial
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