Netflix takes over the Croisette for Cannes Lions 2024, presenting a series of immersive activations that translate popular streaming titles into physical exhibition spaces. The project features a range of purpose-built environments, including branded lounges and rooftop installations designed for festival engagement.
Captured through expansive drone footage and clean, wide-angle shots, the promotional environment prioritizes architectural precision and bold color palettes. The production design reflects the aesthetic of the brand's streaming library, creating a cohesive visual presence throughout the festival grounds. Creative execution for the activation was handled by Seen Presents.
