Netflix
Axel F Launch
Brand
ProjectAxel F Launch
Date
Feb 2025
Description
Netflix promotes the Axel F launch through a large-scale interactive installation, featuring an oversized cassette player placed in a public outdoor setting. The campaign uses live-action technique to capture community engagement, focusing on the tactile nature of the custom prop against a clean aesthetic. Developed in collaboration with Allied Global Marketing Ireland and Allied Global Marketing US, the activation serves as a central promotional element for the release. The media showcases the scale of the display and the public interaction within a daytime environment.
Style
Horizontal, Commercial, Clean
Industries
Streaming Platforms
Color
Pure White
Jet Black
Background
Public Square
Context
Advertising Campaign, Brand Film / Corporate Video
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