Netflix celebrates the Axel F launch with an experiential activation featuring an oversized, interactive cassette player installation. Set in an outdoor space, the display serves as a focal point for public engagement, drawing crowds to interact with the large-scale boombox prop.
The commercial project was developed by Allied Global Marketing Ireland and Allied Global Marketing US. The footage utilizes a live-action technique, capturing the activation through wide and medium shots that document the scale of the installation and the reactions of the public.
