Netflix
'Avatar State: Serena Williams'
Brand
Date
Feb 2025
Description
Netflix showcases the dramatic intensity of 'Avatar State' through a promotional film featuring Serena Williams. Filmed on an indoor court, the project leans into a moody, cinematic aesthetic, pairing athletic sequences with intricate visual effects. The production highlights the action through high-contrast directional lighting and explosive water bursts. Post-production and VFX were managed by Untold Studios and Pineapple VFX, with sound design and music provided by Pixwel.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Amber
Background
Sports Venue
Context
TVC / TV Commercial
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