Netflix: 'Avatar State: Serena Williams'
Brand
Date
Feb 2025
Description
Netflix presents 'Avatar State', a promotional campaign featuring Serena Williams. Set against the backdrop of an indoor tennis court, the production leans into a high-contrast aesthetic, utilizing moody, directional lighting to capture the athlete's intensity. The project incorporates significant VFX and visual effects, framing the action with explosive water bursts and glowing elements. This live-action technique work, produced in-house by Netflix, features sound design and music by Pixwel, with post-production and VFX handled by Untold Studios and Pineapple VFX.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Amber
Background
Sports Venue
Context
TVC / TV Commercial
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