Netflix
Altered Carbon @ CES
Brand
ProjectAltered Carbon @ CES
Date
Feb 2026
Description
Netflix translated the world of its science-fiction series Altered Carbon into an experiential activation at CES 2018. Developed with Kamp Grizzly, the project saw the construction of a fictional Psychasec biotech company booth directly on the convention floor, featuring actors displayed within glass enclosures. Captured through a documentary lens, the installation utilised a clean, live-action technique to present its promotional narrative amidst the bustle of the electronics trade show. The project focuses on the interaction between the fictional exhibit and convention attendees.
Style
Documentary, Horizontal, Clean
Industries
Streaming Platforms
Background
Shopping Mall
Context
Advertising Campaign, Event / PR
Associated creatives
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