Netflix translated the world of its science fiction series Altered Carbon into a physical experience at CES 2018. Developed by Kamp Grizzly, the activation reimagined the fictional Psychasec biotech company as a high-concept trade show booth positioned directly on the convention floor.
The installation relied on a live-action technique to present actors staged within transparent glass cases, accompanied by environmental branding and press assets. The project documents the intersection of streaming entertainment and immersive marketing within a bustling trade show environment.
