Nedbank
16 Days of Activism | Financial Abuse
Brand
Date
Dec 2024
Description
Nedbank’s campaign for the 16 Days of Activism sheds light on financial abuse through a documentary-style look at the physical transformation of urban space. The film focuses on the labor involved in dismantling a large-scale outdoor billboard, replacing the existing branding to pivot the narrative toward social awareness. Created by agency Joe Public, the spot utilizes live-action technique and drone footage to capture the dismantling process. The clean, measured visual approach emphasizes the practical task of updating the public display to confront a critical financial issue.
Style
Documentary, Horizontal, Clean
Techniques
Drone footage
Industries
Banking
Color
Forest Green
Navy
Pure White
Background
Clear Sky
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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