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National Peanut Board

DJ
Brand
National Peanut Board
ProjectDJ
Date

May 2026

Description

The National Peanut Board’s "DJ" campaign brings a high-energy, miniature world to life, centered around a figurine disc jockey performing on turntables. The spot utilizes a mix of stop-motion aesthetics and CGI animation to highlight playful character interactions against a vibrant, textured green background. Developed by Special Group USA, the commercial leans into a whimsical tone through tightly framed studio lighting and precise tabletop direction. The creative execution emphasizes the versatility of the brand's snack packaging through dynamic character movement and a clean visual style.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Animation, 3D render / CGI

Industries

CPG / Packaged Food

Color
Jet Black
Pure White
Silver (metallic)
Background

Solid Colour

Context

Advertising Campaign, Social Media / Short Form Video

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