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National Peanut Board

BTS
Brand
National Peanut Board
ProjectBTS
Date

May 2026

Description

This behind-the-scenes film for the National Peanut Board, produced by Special Group USA, documents the construction of a miniature world created for their latest brand campaign. The project focuses on the tactile craftsmanship behind the imagery, showcasing the progression from initial storyboard sketches to complex 3D modeling and CGI integration. The production leans heavily into artisanal techniques, highlighting the resin 3D printing of hundreds of individual character figures. The documentary-style edit captures the methodical process of hand-painting these models in a controlled studio environment, emphasizing the technical precision required for the set build.

Style

Documentary, Horizontal, Clean

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Context

Backstage / Behind the Scenes

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