This behind-the-scenes content for the National Peanut Board, produced by Special Group USA, documents the craft-heavy production process behind their latest campaign. The footage highlights the methodical creation of custom miniature figures, spanning storyboard development, 3D modeling, and resin 3D printing.
Throughout the video, the focus remains on the manual labor involved in character development, capturing the intricate hand-painting of hundreds of individual models. The project utilizes a blend of CGI and live-action techniques within a clean studio environment to showcase the technical execution.
