Nana
Ruby Blooms
Brand
ProjectRuby Blooms
Date
Apr 2025
Description
Nana’s Ruby Blooms project is a 2D animated campaign that leans into fluid motion and graphic storytelling. The execution centers on kinetic typography, utilizing bold, rounded lettering housed within organic speech bubbles to anchor the narrative. Developed by Saatchi & Saatchi Middle East, the creative direction integrates minimalist character portraits with a shifting colour palette of vibrant magenta, deep purple, and soft pastels. The production emphasizes shape-based transitions and a vertical aesthetic optimized for mobile engagement.
Style
Artistic, Vertical, Graphic
Techniques
Animation, Vector
Color
Magenta
Navy
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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