Nana’s Ruby Blooms project is a 2D animated campaign produced by Saatchi & Saatchi Middle East. The content leans into dynamic kinetic typography, pairing hand-drawn text animations with minimalist character sequences.
The visual approach relies on fluid shape transitions and organic speech bubbles to maintain movement. The art direction centers on a high-contrast palette of magenta and deep purple, offset by soft pastel highlights to define the graphic aesthetic.
