Nana: Ruby Blooms
Brand
Date
Apr 2025
Description
Nana’s Ruby Blooms project is a 2D animated campaign produced by Saatchi & Saatchi Middle East. The content leans into dynamic kinetic typography, pairing hand-drawn text animations with minimalist character sequences. The visual approach relies on fluid shape transitions and organic speech bubbles to maintain movement. The art direction centers on a high-contrast palette of magenta and deep purple, offset by soft pastel highlights to define the graphic aesthetic.
Style
Artistic, Vertical, Graphic
Techniques
Animation, Vector
Color
Magenta
Navy
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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