ItsHerWay: The Leave of Absence
Brand
Date
Apr 2025
Description
ItsHerWay presents 'The Leave of Absence,' a cinematic video project that explores domestic space through a lens of nostalgia and memory. The film focuses on the quiet intensity of an empty nursery, utilizing natural window light to sculpt deep shadows across a collection of childhood objects. Developed by Saatchi & Saatchi Middle East with production from Publicis Groupe MENAT, the project captures evocative details such as knitted booties, a spinning mobile, and soft-focus play areas. The piece relies on a moody, low-key visual aesthetic to highlight the textures within the home environment.
Style
Horizontal, Cinematic, Moody, Nostalgic
Techniques
Natural light
Background
Bedroom
Context
Brand Film / Corporate Video
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