mytheresa

Oct 2024

Mytheresa and Gucci partner for a Fall/Winter 2024 formalwear campaign, spotlighting precision tailoring and structured silhouettes. The collection is captured through a series of fashion editorial portraits, utilizing sharp flash illumination and high-contrast monochrome tones to emphasize the crisp details of the garments. Shot on location against heavy stone architectural pillars and concrete settings, the series features model Joel Frampton. The project was executed with photography by Yannick Schuette, art direction by Luca Notarfrancesco, and hair styling by Wataru Suzuki, leaning into a moody, clean aesthetic that prioritizes sharp lines and classic evening wear.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign, Lookbook