mytheresa

May 2024

The Mytheresa May 2024 campaign is a sprawling editorial series that leans into the interplay between structured menswear and expansive, natural landscapes. Photographer Byron Mollinedo leads the visual execution, utilizing analogue film techniques to lend a tactile, cinematic quality to the imagery. Featuring models Clement Chabernaud and Fernando Cabral, the project moves through diverse outdoor settings—from tranquil lakeside vistas and sun-drenched gardens to rugged mountain terrain. The styling highlights a range of textures, balancing tailored blazers and light-colored suits against the organic backdrop of stone, water, and foliage. By emphasizing natural light and clean, architectural compositions, the work maintains a polished aesthetic that centers on seasonal menswear silhouettes.

Editorial, Vertical, Warm

Natural light, Analogue / film

Luxury Fashion Houses

Mountain

Advertising Campaign, Lookbook