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mytheresa: mytheresa May 2024

Brand
mytheresa
Date

May 2024

Description

Mytheresa’s May 2024 fashion campaign presents a series of editorial portraits that pair structured luxury menswear with sweeping natural landscapes. Photographed by Byron Mollinedo, the imagery draws on analogue film aesthetics, utilizing natural light and deliberate framing to emphasize the textures of tailored suits and contemporary garments against mountainous, lakeside, and architectural backdrops. The series features models Clement Chabernaud and Fernando Cabral, whose presence anchors the campaign’s clean, editorial approach. By juxtaposing tailored layering and refined fabrics with open outdoor environments, the project leans into a balanced, cinematic quality that highlights the intersection of high fashion and natural terrain.

Style

Editorial, Vertical, Warm

Techniques

Natural light, Analogue / film

Industries
Luxury Fashion Houses
Background

Mountain

Context

Advertising Campaign, Lookbook

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