MTN: Pimp My Taxi
Brand
Date
Dec 2024
Description
MTN brings a vibrant, high-energy approach to automotive culture with the Pimp My Taxi campaign. The commercial highlights the transformation of a traditional yellow taxi into a customized, lavish vehicle featuring deep purple upholstery and eccentric interior detailing. Produced by Carbon Films, the film utilizes live-action technique to capture the subject in a celebratory and candid environment. The execution focuses on the intersection of personal style and vehicle modification, utilizing warm tones to define the visual aesthetic of the project.
Style
Horizontal, Commercial, Warm
Industries
Color
Jet Black
Golden Yellow
Plum
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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