MTN
Pimp My Taxi
Brand
ProjectPimp My Taxi
Date
Dec 2024
Description
MTN brings a vibrant aesthetic to its Pimp My Taxi project, a commercial automotive campaign that highlights a heavily customized yellow taxi. The production features a detailed interior makeover, showcasing deep purple upholstery and eclectic decorative elements. Produced by Carbon Films, the project utilizes live-action techniques and a warm color palette to capture the energy of the vehicle's unique design. The edit follows the protagonist as he interacts with the taxi, emphasizing the contrast between the vehicle's bold exterior and its plush, personalized cabin.
Style
Horizontal, Commercial, Warm
Industries
Luxury Automotive
Color
Jet Black
Golden Yellow
Plum
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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