MTN
Abo Magriza
Brand
ProjectAbo Magriza
Date
Dec 2024
Description
MTN's Abo Magriza campaign captures the pulse of a local market in a lively, live-action piece that prioritizes community engagement. The production, helmed by Carbon Films, centers on social interaction within a public square, utilizing an aesthetic defined by warm colour grading and natural light. Shot during the golden hour to lean into the cinematic quality of the environment, the project highlights the brand's presence in a bustling, outdoor setting. The imagery focuses on the interplay of vibrant surroundings, featuring local community members integrated into the everyday commerce of the market.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Telecommunications
Color
Golden Yellow
Pure White
Olive
Background
Market
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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