MTN: Abo Magriza
Brand
Date
Dec 2024
Description
MTN brings its connectivity focus to the forefront in the Abo Magriza campaign, a vibrant project produced by Carbon Films. The film features a bustling outdoor market, centered on a public square where community members gather. The execution uses a cinematic, live-action technique to document the market's activity. The work leans into warm color grading and natural sunlight to define the local setting, with the sequence capturing interaction across open-air stalls and public gathering spaces.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Golden Yellow
Pure White
Olive
Background
Market
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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