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Mrs Tilly's: Confectionery

Brand
Mrs Tilly's
Date

Feb 2025

Description

Mrs Tilly's presents a confectionery campaign that highlights a range of traditional Scottish treats, including their signature tablet and fudge. The project captures an atmosphere of indulgence by juxtaposing serene coastal landscapes with intimate domestic settings. Produced by AdSmart from Sky, the live-action spot leans into warm, inviting tones. The cinematography makes use of drone footage to establish a sense of place alongside detailed, handheld shots that focus on the textures of the confectionery and picnic spreads. Throughout the film, the project emphasises natural light to create a bright, approachable aesthetic across both indoor and outdoor environments.

Style

Horizontal, Commercial, Warm

Techniques

Natural light, Drone footage

Industries
CPG / Packaged Food
Color
Navy
Pure White
Caramel
Background

Street

Context

TVC / TV Commercial

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