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Mouvement Alternatif pour les Libertés Individuelles

Safety for Noobs
Date

Jan 2025

Description

Safety for Noobs is an informational video campaign produced by Mouvement Alternatif pour les Libertés Individuelles, aimed at addressing child welfare and safety education gaps within the MENA region. The project serves as a public awareness initiative, presenting data-driven statistics regarding institutional instruction. The visual approach leans into a documentary aesthetic, featuring archival-style footage combined with digital data screens and rough drawings. The execution incorporates cinematic lens flare effects and lo-fi glitch transitions, maintaining a serious, grounded tone throughout the production. Creative direction and agency support were provided by Cheil MEA.

Style

Documentary, Horizontal, Cinematic, Desaturated

Techniques

VHS / lo-fi

Industries

Public Awareness

Context

Documentary

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