Mounjaro
Julian
Brand
ProjectJulian
Date
Dec 2024
Description
Mounjaro’s latest commercial, 'Julian,' centers on the personal health journey of its protagonist. The narrative shifts from contemplative moments in a private space to vibrant, social interactions within a local barbershop, marking a transition toward proactive health management. Produced with creative input from Fin Design + Effects, the campaign utilizes a live-action technique layered with subtle VFX/visual effects. This combination allows for a clean integration of onscreen metrics—specifically A1C percentages and weight measurements—against intimate, high-definition close-up framing.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Skincare
Color
Violet
Charcoal
Background
Office
Context
TVC / TV Commercial
Associated creatives
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