Montefiore
Unicorn
Brand
ProjectUnicorn
Date
Jul 2026
Description
Montefiore’s brand film, 'Unicorn', channels a cinematic narrative focused on a young girl's journey through New York City. The film documents her travels from a residential street to the Children’s Hospital at Montefiore, utilizing a moody atmosphere to ground the story in a sense of urgency. Featuring post-production and visual effects by William McVay, the commercial work relies on live-action technique and deliberate color grading to bridge the gap between urban transit and the clinical environment of the hospital. The narrative arc emphasizes the destination as a central point of the short-form film.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
Public Awareness
Color
Jet Black
Navy
Pure White
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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