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Montefiore

Unicorn
ProjectUnicorn
Date

Jul 2026

Description

Montefiore’s brand film, 'Unicorn', channels a cinematic narrative focused on a young girl's journey through New York City. The film documents her travels from a residential street to the Children’s Hospital at Montefiore, utilizing a moody atmosphere to ground the story in a sense of urgency. Featuring post-production and visual effects by William McVay, the commercial work relies on live-action technique and deliberate color grading to bridge the gap between urban transit and the clinical environment of the hospital. The narrative arc emphasizes the destination as a central point of the short-form film.

Style

Horizontal, Commercial, Cinematic, Moody

Industries

Public Awareness

Color
Jet Black
Navy
Pure White
Background

Street

Context

Brand Film / Corporate Video

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