Jul 2026

Montefiore Health System’s campaign, The Rarest Stars Shine Brightest, is a narrative-driven commercial that follows a group of children navigating a city-wide power outage. Directed by Visie Admin, the story begins with a small domestic mishap that leaves a neighborhood in total darkness, shifting the focus to a cast of young protagonists as they assemble to devise a creative solution. The execution relies on cinematic, low-key lighting and high-contrast monochrome tones to heighten the stakes of the blackout scenario. Post-production and VFX work by William McVay support the live-action footage, blending gritty atmospheric elements with expressive performances to maintain the project's dramatic tension throughout the urban setting.

Horizontal, Cinematic, Monochrome, Gritty

VFX / visual effects

Public Awareness

Living Room

TVC / TV Commercial