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Mónica Rikić: Brand Identity

Date

Nov 2023

Description

Mónica Rikić’s brand identity project establishes a visual language centered on precision, geometric modularity, and minimalist typography. Developed with graphic design by Thru, the identity employs clean, linear vector-based forms and a monochromatic palette to convey a refined technological sensibility. The project incorporates motion graphics and digital interface design, utilising typewriter effects and terminal-style fonts. The visual system extends across various media, from physical collateral like business cards with custom typographic treatments to dynamic motion sequences presented on dark, grid-based backgrounds.

Style

Horizontal, Minimalist

Techniques

Motion Graphics

Color
Pure White
Jet Black
Context

Brand Film / Corporate Video

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