Mondelez
Summer of Soccer | House Cam
Apr 2026
Mondelez brings a sports-focused energy to the Summer of Soccer | House Cam project, a campaign centered around the personal experiences of football athletes. The footage captures candid dialogue from professional athlete Christian Pulisic in a locker room, contrasted with scenes featuring Alex Reeves situated on a stadium field. Executed through a documentary style, the project relies on live-action technique to provide an intimate look at the participants. The creative direction, overseen by William McVay and Alex Reeves, maintains a clean and warm aesthetic throughout, utilising a vertical format optimized for direct audience engagement.
Documentary, Vertical, Warm, Clean
CPG / Packaged Food
Residential Building
Social Media / Short Form Video
