Mondelez brings a sports-focused aesthetic to their latest campaign, Summer of Soccer | House Cam. The project leans into a documentary-style format, utilizing a live-action technique to capture candid moments with professional athlete Christian Pulisic and Alex Reeves.
The creative direction, led by William McVay and Alex Reeves, navigates between a locker room setting and an outdoor field. The visual execution favors a clean, warm aesthetic, presenting the content in a vertical orientation tailored for digital audiences.
