Miu Miu
Miu Miu Miutine Fragrance 2025 Campaign by Petra Collins
Brand
Date
Sep 2025
Description
Miu Miu presents the 2025 fragrance campaign for Miutine, captured by photographer Petra Collins. The imagery features model Paloma Elsesser within a staged office interior, balanced by art direction from Miuccia Prada. The project leans into a nostalgic aesthetic, utilizing soft light and a warm color palette to frame the fragrance product. Additional creative input includes movement direction by Anna Collins, with styling and grooming contributions from hair stylist Holli Smith and makeup artist Thomas De Kluyver.
Style
Horizontal, Commercial, Warm, Nostalgic
Techniques
Soft Light
Industries
Fragrance
Color
Off-White
Beige
Background
Set-dressed
Context
Advertising Campaign
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