Mithridate

Jun 2026

The Mithridate Pre Fall 26 campaign masterfully reconciles the precise tailoring of high fashion with the untamed, organic textures of a dense woodland environment. Captured through the lens of photographer Oli Kearon, the editorial imagery leans into a cinematic atmosphere where the subjects are framed by gnarled tree trunks, mossy bark, and dappled natural light that defines the collection's soft, autumnal palette. Creative direction centers on the juxtaposition of structured silhouettes—including sharp blazers with contrast stitching and crisp button-downs—against the raw, earthy backdrop of a forest floor. Stylist Davey Sutton elevates the narrative by layering luxury essentials with unexpected graphic motifs and rugged elements, such as fishing waders and knitwear, which lend a grounding, approachable character to the high-end pieces. With grooming meticulously executed by hair stylist Hiroshi Matsushita and makeup artist Andrew Gallimore, the portraits retain a clean, professional finish that highlights both the models' features and the intricate details of the garments. The project serves as a sophisticated exploration of modern luxury, balancing structured formality with a contemplative, lifestyle-oriented sensibility. By placing the brand's contemporary aesthetic in such a wild, atmospheric setting, the campaign successfully creates a visual dialogue between the artificial refinement of modern apparel and the timeless, serene resilience of the natural world.

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Natural light, Natural light

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