Milly: Milly Fall 2024

Sep 2024

The Milly Fall 2024 campaign presents a sophisticated look at the season's eveningwear, characterized by architectural silhouettes and rich fabric textures. Shot in a mix of ornate interior spaces and natural outdoor settings, the editorial imagery emphasizes sharp tailoring and intricate detailing, such as sculptural bows, pleated elements, and bold floral patterns. Photographer An Le captures the collection through a polished, editorial lens, utilizing natural light to define the form and movement of each garment. Fashion stylist Natalia Zemliakova complements the aesthetic with clean styling, featuring dark, dramatic lip colors and refined accessories that ground the vibrant color palette. The project leans into a classic, timeless visual language to showcase the seasonal range.

Editorial, Vertical, Clean

Natural light

Advertising Campaign