Mielle: Curls Just Wanna Have Fun
Brand
Date
Feb 2025
Description
Mielle highlights its haircare range in the campaign 'Curls Just Wanna Have Fun,' a commercial project dedicated to natural hair maintenance and styling. The production features a subject with voluminous textured curls, moving through a brightly lit interior space and an outdoor park environment. Produced by 1Park9, the creative direction from 19th & Park utilizes a lively, commercial aesthetic that emphasizes dynamic camera work and on-screen typography. Post-production and VFX were handled by Nice Shoes, with Uppercut also contributing to the project's execution. The work leans into a clean, live-action technique to showcase the product line.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Blush
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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