Mielle
Curls Just Wanna Have Fun
Brand
ProjectCurls Just Wanna Have Fun
Date
Feb 2025
Description
Mielle’s Curls Just Wanna Have Fun campaign highlights the brand's haircare line through an energetic, live-action commercial spot. The project captures natural hair styling with a focus on textured curls across a variety of lifestyle environments, moving from a brightly lit, pink-accented interior to an expansive outdoor park setting. Produced by 1Park9 with agency support from 19th & Park, the film utilizes dynamic camera work and on-screen text to showcase product application. Post-production and VFX were handled by Nice Shoes, helping to deliver a clean aesthetic that prioritizes hair movement and texture.
Style
Vertical, Commercial, Clean
Industries
Haircare
Color
Jet Black
Blush
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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