Middle Plane Magazine

Mar 2026

In the provocative editorial series Wrapped in Plastic, Middle Plane Magazine recontextualizes the intersection of luxury fashion houses and the ubiquity of consumer waste. Under the creative direction of Bruce Usher, the project transforms mundane, disposable materials into high-fashion silhouettes, challenging the viewer to reconsider the value placed on branding and everyday ephemera. Captured through the lens of photographer Mark Kean, the series leans into a stark, conceptual aesthetic, utilizing studio strobe lighting to emphasize the crinkled textures and structural rigidity of plastic bags repurposed as garments. Fashion editor and stylist Jane How skillfully juxtaposes recognizable logos like Louis Vuitton and Supreme against the transparency of industrial plastics, creating a visual tension between status and obsolescence. The work is anchored by the presence of model Birgit Kos, whose neutral, direct delivery allows the garments to function as both sculpture and commentary. Technical details like the deliberate, vibrant green manicure by Saffron Goddard provide a singular point of color against monochromatic, high-key backgrounds. By alternating between natural light and clinical, bright studio setups, the project achieves an ethereal, experimental quality that blurs the line between high art and material reality. This series serves as a masterclass in editorial minimalism, demonstrating how discarded plastics can be elevated into a sophisticated narrative on identity, branding, and the cycle of consumption in contemporary fashion culture.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion