Microsoft: Surface
Brand
Date
Sep 2023
Description
Microsoft showcases the Surface laptop in this commercial production, focusing on the integration of the device into a structured, everyday workspace. The film features a top-down perspective, emphasizing the laptop's form factor and screen vibrancy through a clean and minimalist lens. Produced by ELEMENT, the spot leans into a modern, functional aesthetic. Using natural light and precise framing, the work highlights the hardware's design and utility in a professional setting.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Color
Pure White
Medium Grey
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
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