Microsoft: Changing The Game
Brand
Date
Sep 2019
Description
Microsoft’s Changing The Game spotlights the ingenuity of disabled gamers who adapt standard hardware to meet their specific needs. The film documents the custom modifications made to gaming controllers, featuring intricate wiring and soldered components set against domestic interiors. Developed by McCann North America with production from Hungry Man UK, the project employs a documentary-style approach to showcase these accessibility solutions. Post-production by Rock Paper Scissors brings a clean, structured aesthetic to the narrative, balancing live-action footage with stark, graphic title cards.
Style
Documentary, Horizontal, Clean
Industries
Context
Brand Film / Corporate Video
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