Brand
ProjectChanging The Game
Microsoft Changing The Game 2019
Associated creatives
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Description
This video piece for the Microsoft project Changing The Game highlights the ingenuity of disabled gamers who adapt standard hardware to play. Various scenes feature young gamers, custom controllers modified with wires and soldered components, and domestic interiors where gaming setups are customized for accessibility. The cinematography combines documentary-style footage with clean title cards against dark backgrounds, illustrating the real challenges and creative solutions employed by players with disabilities. Produced with contributions from McCann North America, Hungry Man UK, and post-production by Rock Paper Scissors.
