Microsoft: AI's Attire

Apr 2023

Microsoft documents the intersection of traditional artistry and modern craft in AI’s Attire, a project centered on the work of specialist cobbler Al Ribaya. Filmed within a weathered workshop, the piece captures the tactile process of custom footwear creation through a documentary lens. The cinematography highlights the tactile nature of leatherwork, focusing on hand-cutting techniques and industrial machinery within a workspace defined by raw textures. The visual approach uses natural light and a moody palette to ground the narrative in the artisan’s environment. Creative production by agency Odysseus Arms leans into an analogue film aesthetic, emphasizing the sensory details of the craft as Ribaya discusses the origins and techniques behind his bespoke pieces.

Documentary, Horizontal, Moody, Raw

Analogue / film, Natural light

Office

Documentary