Brand
ProjectAI's Attire
Microsoft AI's Attire 2023
Associated creatives
Tags
Description
This video documentary piece produced for Microsoft as part of the AI's Attire project highlights artisan craftsmanship within a traditional shoe repair workshop. The footage opens with three individuals and a small dog framed warmly in a doorway before transitioning to interior scenes featuring Al Ribaya at work. Close-up shots capture hands deftly cutting leather, sewing with heavy industrial machinery, and shaping custom footwear. The workshop interior is richly textured with leather spools, wooden shoe lasts, and tools illuminated by warm ambient lighting. Throughout the sequence, the artisan speaks about his craft and origins while demonstrating meticulous attention to detail.