Michelob ULTRA: World Cup
Brand
Date
Apr 2023
Description
Michelob ULTRA brings the energy of the World Cup into the neighborhood pub setting with this live-action commercial campaign. The spot centers on a high-stakes match of foosball, capturing the kinetic movement of the game alongside the camaraderie of the sports-viewing experience. Produced with agency DraftLine, the film utilizes warm ambient lighting and a fast-paced edit to maintain visual intensity. Post-production and VFX were handled by Nice Shoes, with additional contributions from Cosmo Street.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Burgundy
Pure White
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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