Michelob ULTRA: Stand Off
Brand
Date
Jan 2024
Description
Michelob ULTRA presents 'Stand Off', a commercial spot capturing a lighthearted moment of anticipation at a beachside bar. The production leans into cinematic framing to highlight the atmosphere among a group of friends, with global sports star Lionel Messi appearing as a patron waiting for a round of drinks. Set against an outdoor backdrop, the work utilises natural daylight to enhance the scene's warmth. Wieden+Kennedy New York led the production, focusing on the camaraderie inherent in the brand's social-centric approach to its product category. The live-action technique emphasises authentic expressions, keeping the narrative grounded in the social experience.
Style
Horizontal, Cinematic, Warm
Industries
Background
Café
Context
TVC / TV Commercial
Associated creatives
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