Michelob ULTRA: Organic Seltzer
Brand
Date
Sep 2022
Description
Michelob ULTRA introduces its Organic Seltzer in a commercial campaign that channels the atmosphere of a summer day by the coast. Captured with handheld camera footage, the spot focuses on the product within a lively, outdoor setting. The production relies on natural light and golden hour tones to highlight the clean aesthetic of the seltzer cans against the beach backdrop. With creative direction by Wieden+Kennedy New York and sound design provided by SoStereo, the project captures candid, documentary-style moments of people enjoying the brand in a coastal environment.
Style
Documentary, Horizontal, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Beige
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.