Michelob ULTRA: Last 100M

Brand

Date

Sep 2022

Description

Michelob ULTRA presents Last 100M, a commercial campaign that captures the intersection of rigorous physical activity and social relaxation. Set within a suburban residential environment, the spot moves between individuals pushing through their final efforts of a run and the subsequent downtime shared in outdoor, domestic spaces. The film utilizes a live-action technique to ground the narrative, leaning into natural light to maintain an authentic, high-energy tone. Developed with creative support from Wieden+Kennedy New York, the project emphasizes a lifestyle-driven aesthetic that balances kinetic movement with quiet, communal moments. Music and sound design are provided by SoStereo.

Style

Horizontal, Commercial

Techniques

Natural light

Industries

Beverages

Background

House

Context

TVC / TV Commercial