Michelob ULTRA
GOAT vs Dog
Brand
ProjectGOAT vs Dog
Date
Jan 2024
Description
Michelob ULTRA brings together Lionel Messi and a canine counterpart in 'GOAT vs Dog,' an outdoor commercial spot that highlights a lighthearted match on the beach. The campaign leans into a relaxed aesthetic, captured under natural light to showcase the interaction between the athlete and the dog. The film, produced by Wieden+Kennedy New York, utilizes dynamic motion tracking to follow the soccer ball as it moves across the sand. The production captures a warm, casual tone that aligns with the brand's presence in the alcoholic beverages market through a classic live-action technique.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Pure White
Navy
Jet Black
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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