Michelob ULTRA: Full Swing - Gossip
Brand
Date
Feb 2023
Description
Michelob ULTRA brings a social, outdoors-focused perspective to the golf experience in this commercial campaign for Full Swing. The spot centers on a group of friends enjoying drinks on a golf course while gathering around a portable screen to watch highlights from the Full Swing series. The execution relies on live-action techniques to emphasize a relaxed atmosphere, underscored by the unique integration of a golf bag beer tap. Creative direction for the project was led by Wieden+Kennedy New York, with post-production by Parliament and sound design by Wave Studios NY.
Style
Horizontal, Commercial
Industries
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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