Michelob ULTRA: FIFA World Cup
Brand
Date
Jan 2024
Description
Michelob ULTRA channels the competitive spirit of the FIFA World Cup in this commercial spot, focusing on a high-energy foosball match set within an atmospheric pub. The live-action technique emphasizes the fast-paced nature of the encounter, highlighting the product integration as the centerpiece of the interaction. Developed by Draftl, the production leans into warm, interior lighting to ground the narrative in a social environment. The sound design, provided by SoStereo, complements the quick-cut editing to drive the momentum of the game.
Style
Horizontal, Commercial, Warm
Industries
Color
Burgundy
Pure White
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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