Michael Kors
Summer Campaign
Brand
ProjectSummer Campaign
Date
Jul 2025
Description
The Michael Kors Summer campaign showcases the brand's latest collection through a series of editorial portraits. Photographed by Adam Franzino, the series features model Jiahui Zhang set against an expansive coastal landscape. The imagery utilizes natural light and a clean, warm aesthetic to highlight the textures of the apparel, including ribbed knitwear and tailored trousers. Accessories such as woven shoulder bags and gold-tone timepieces are prominently integrated into the outdoor compositions.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Cream
Context
Advertising Campaign
Associated creatives
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