Michael Kors: Summer Campaign
Brand
Date
Jul 2025
Description
The Michael Kors Summer Campaign features model Jiahui Zhang in a series of editorial portraits captured by photographer Adam Franzino. The imagery highlights a refined wardrobe of knitwear and tailored trousers, set against coastal landscapes and open meadows. Utilizing natural light and soft focus techniques, the production emphasizes clean lines and warm, seasonal tones. The campaign leans into a relaxed aesthetic, pairing lightweight fabrics with signature accessories, including gold-tone watches and woven bags, to articulate the summer collection.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Color
Cream
Context
Advertising Campaign
Associated creatives
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