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Michael Kors: 40th Anniversary - 1990's

Date

May 2021

Description

This archival retrospective commemorates the 1990s era of Michael Kors, highlighting key milestones in the brand's history. The video navigates the house's evolution through a sequence of archival runway footage, candid behind-the-scenes portraits, and minimalist design details. The piece leans into the aesthetic of 1990s American sportswear, utilising rapid cuts and bold typography to contextualise the brand's international growth. Post-production and visual effects, handled by Consulate, integrate historical black-and-white photography with a dynamic editorial layout. The visual narrative channels a sense of quiet luxury, combining live-action techniques with the textured feel of 16mm archival assets.

Style

Editorial, Horizontal, 1980s

Techniques

Super 8 / 16mm

Context

Brand Film / Corporate Video

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