Meta presents a campaign for WhatsApp focused on the theme of New Year celebrations. The project captures moments of global connection, featuring individuals sharing festive greetings through video calls.
Produced by 1stAveMachine with Creative X from Meta and production services by Moonlighting Film Production Services, the work utilizes live-action techniques to emphasize digital connectivity. The visuals lean into a cinematic aesthetic, incorporating slow motion and raw, candid crowd footage to highlight high-energy holiday milestones.
