Meta: Reels
Brand
Date
Mar 2023
Description
Meta Reels presents a dynamic social video campaign that highlights the platform's focus on short-form content creation. Through a series of quick-cut vignettes, the project moves from urban basketball courts to concrete skateparks and intimate stop-motion craft sessions. Produced by Golden LA, the campaign utilizes live-action technique and energetic pacing to demonstrate the functionality of Meta Reels and its integrated AR filters. The production emphasizes lifestyle storytelling, capturing the movement of creators within varied outdoor environments.
Style
Lifestyle, Horizontal, Commercial, Action
Industries
Color
Pure White
Jet Black
Crimson
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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