Meta: Point of Yous - Coi Leray
Brand
Date
Feb 2024
Description
Meta’s 'Point of Yous' featuring artist Coi Leray offers an intimate look at the music production process. The project captures the artist within a professional studio environment, navigating between mixing desks and performance areas. The film leans into a cinematic aesthetic, utilizing moody, dim lighting to heighten the creative atmosphere. The sequence transitions fluidly between colour and monochrome imagery, employing live-action techniques to emphasize the subject's interaction with studio equipment and her surrounding space. Creative development for the piece was led by Translation.
Style
Horizontal, Cinematic, Moody, Monochrome
Industries
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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