Meta

Sep 2022

Meta Performance's brand identity, developed by Jay Liu, establishes a cohesive visual language spanning corporate collateral, spatial design, and environmental signage. The execution leverages clean typography and a stark monochrome palette, punctuated by neon accents that recur across both physical and digital assets. The project incorporates a minimalist aesthetic, utilizing high-contrast graphic design and precise layout structures. Photography by Studio Periphery documents the application of the identity across varied media, ranging from flat-lay stationery suites to architectural office and gym interiors. The work balances structural clarity with refined tactile elements, emphasizing a professional and contemporary presence.

Clean, Minimalist, Horizontal, Commercial

Typography

Brand Film / Corporate Video