Meta: Brand Identity

Sep 2022

Meta Performance's brand identity project establishes a contemporary visual language that spans corporate stationery, product collateral, and environmental graphics. The aesthetic leans into a minimalist and monochrome palette, featuring bold serif typography contrasted against neutral surfaces and textured concrete. Designed by Jay Liu and captured by Studio Periphery, the work integrates tactile elements such as thick paper stock with painted edges and architectural neon accents. The implementation extends from printed media and office stationery to interior and exterior signage, maintaining a consistent use of clean geometry and high-contrast typography across the technology brand's physical space.

Clean, Minimalist, Horizontal, Commercial

Typography

Brand Film / Corporate Video